How to Use Facebook for Recruiting in Network Marketing - Social Media Strategies

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Using Facebook to Build Your Network Marketing Business

By Meri Howard 

You can find many potential recruits for your business on Facebook. You can easily find qualified leads because people put information in their profile that tells you that they are a potential recruit for your business. I built a list of friends of over 1000 people in one month on Facebook. Almost every one of them is a network marketer. It would be a reasonable question to ask why I would choose network marketers since they already have a business. The reason is that the hardest task I have found in traditional recruiting is convincing people that network marketing is an acceptable business that they can do. I don't have to convince other network marketers. They already get it.

Just like in your normal social life, you need to build relationships online with your Facebook friends. People will join a business with a person that they trust and feel that they want to work with. Network marketing is a team business so it is important to find people who want to work together on a team. Therefore, when you make friends with someone on Facebook, do not start your message by trying to sell them on your business. You may get a few recruits here and there but in the long run you will lose many more possible recruits because you turned them off by trying to make the sale too soon. Remember if you follow my procedure of adding network marketers as friends, they already have a business. They are not going to join your business unless they perceive an advantage that your business has over what they are already doing.

Facebook has several ways of communicating with your friends. You can write on the wall and say a few words about your business opportunity or a webinar that explains the business opportunity. You can also use the wall to make general comments about life, business, or anything that is on your mind. Writing on the wall gets your face out there so people will recognize you when you have something to offer. You can comment on other people's wall posts and write on their wall. If you write on the wall of someone who has a lot of friends, many people will see your post. (The maximum number of friends that Facebook allows is 5,000.) You can post information on a group site to members in the group or on a page site for fans of that page.

You can write messages to individual friends. This is a great way to get to know your friends. Instead of trying to sell them on your business, get to know them as people. Find out what is important to them in life. Remember that Facebook is a social media site. It is about making friends and network marketing is built on bringing friends together to make money together.

Facebook also has a chat feature so you can talk instantly with any of your friends who are online. This is a great way to get to know someone. Even when I am very busy I will take the time to chat with someone who wants to chat with me.

Facebook allows you to create a list of up to 20 people to send out a single message from your individual Facebook page. Therefore, if you want to get a message out to a lot of people, you need to start a group. Then you can send messages out to up to 5,000 people at a time to members of your group.

You can also create a page for your business and invite your friends to follow it and you can link your blog to your Facebook profile using NetworkedBlogs. You can also create an event and invite your friends or members of your group.

After you get to know your friends and let them get to know you, you will be in a much better position to promote your network marketing business.

Meri Howard is an Online Business & Marketing Coach. She teaches businesses to dominate the search engines and to structure their web presence for massive profitability. http://www.merihoward.com